About Greener Screen

SWANA's first dedicated green production network.

Greener Screen Limited is a social enterprise founded in 2017, based in Amman, Jordan. Our mission: to support the film, TV, and digital media industries in becoming environmentally sustainable across the SWANA region.

We believe that building an international network accelerates climate action by sharing knowledge and creating a cycle — taking global best practice into local SWANA contexts, and sharing local experiences back with international partners.

The initiative

Why the media industry?

At first glance, a film or TV production doesn't look like a heavy emitter. But from pre-production to broadcast, the CO₂ figures are staggering. Current benchmarks put the screen production industry at 16–25 tonnes of CO₂e per hour of content, with considerably higher emissions for large-scale scripted productions.

And yet — it's easily avoidable. The same tools that reduce emissions reduce costs. Green production is not a trade-off; it's an upgrade.

Our goal

Seven goals. One direction.

  • 1Spread the values of green production across SWANA
  • 2Empower sustainable industry advocates
  • 3Localise and create climate content for the Arab region
  • 4Spread carbon literacy and awareness among industry professionals
  • 5Connect with initiatives that share our values globally
  • 6Enable a shift towards a greener industry through practical tools
  • 7Work with legislators to develop sustainable incentives and regulations
The path to net zero

Project phases — how a net-zero industry is built

Government Regulation
systemic change
Emission Reduction
practical implementation
Creating Incentives
make green the economic choice
Emission Calculation
measure what you manage
Education and Awareness
foundation

We work primarily at levels 1–3. The toolkit, training, and certification services we offer are the building blocks. The Thessaloniki Consultancy Award and our legislative advocacy work push toward levels 4–5.

Global collaboration

Our partners

Greener Screen is connected internationally through collaboration with BAFTA's Albert, ECCA, Aflamuna, Doc Society, and the Global Storytellers Network. Our localised toolkit for the Arab region is built on — and contributes back to — this global knowledge base.

The team

Built by practitioners

Bassam Alasad

Co-Founder & Managing Director

Producer and Producers Guild of America member. Since 2014, Bassam has been working on the green production and consultancy journey that became Greener Screen in 2017. Co-produced and produced projects across the MENA region including the historical drama "Born a King" and the upcoming film "Champions."

bassam@greenerscreen.com

Abeer Bayazidi

Impact & Content Director

Abeer leads Greener Screen's content strategy, impact documentation, and storytelling programmes. She represented Greener Screen at COP28 and leads the Climate Story Lab programme across the region.